1. Discovery: Tell us what you do (the service or product you provide) and how you do it; where you are and where you'd like to be in terms of networking; what's your value proposition; what makes an ideal client for you. Result: We establish a baseline of activity and effectiveness.
2. Targeting Your Efforts: Clearly identify where to find prospective end users of your product or service and potential strategic allies. Result: Uncover additional opportunities for meeting people who can profit from what you have to offer.
3. Crafting Your Message: Tell the compelling story of how you make life better for your clients through your product or service. Result: You acquire five additional 60-second commercials to use at networking events.
4. Calendar Management: Avoid the trap of over-scheduling and under-performing. Result: You get to ride the horse rather than get dragged behind it.
5. Performance Coaching: Attend two business events with a Client Connections networking specialist and get real-time, on-the-spot feedback to improve performance. Result: You move from being a good networker to a great one.
6. Follow-up Tactics and Strategies: Identify tools and processes that help you develop and nurture mutually profitable relationships. Result: You stand out from your competition and you don't leave money on the table.
7. Ongoing Support, Evaluation, and Accountability: Stay on track to achieve your networking and business goals. Result: You have continued help in developing your new habit of more effective networking.